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	<title>BOERHAUS Blog</title>
	<atom:link href="http://boerhaus.com/blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://boerhaus.com/blog</link>
	<description>Marketing, Branding and Killer Ideas</description>
	<pubDate>Thu, 24 Sep 2009 16:30:22 +0000</pubDate>
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			<item>
		<title>Covers, Text, and Legibility</title>
		<link>http://boerhaus.com/blog/2009/05/covers-text-and-legibility/</link>
		<comments>http://boerhaus.com/blog/2009/05/covers-text-and-legibility/#comments</comments>
		<pubDate>Fri, 22 May 2009 20:30:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Commercial]]></category>

		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://boerhaus.com/blog/2009/05/covers-text-and-legibility/</guid>
		<description><![CDATA[Half the time you can&#8217;t read the artist name (or title).  So it&#8217;s not about what it says but more about how you&#8217;ve said it prior to them getting to the store (assuming they&#8217;re coming to a store).




]]></description>
			<content:encoded><![CDATA[<p>Half the time you can&#8217;t read the artist name (or title).  So it&#8217;s not about what it says but more about how you&#8217;ve said it prior to them getting to the store (assuming they&#8217;re coming to a store).</p>
<p><a href="http://boerhaus.com/blog/wp-content/uploads/2009/05/p-1600-1200-2af37740-d341-490a-aec3-453ba3af0e90.jpeg" ><img src="http://boerhaus.com/blog/wp-content/uploads/2009/05/p-1600-1200-2af37740-d341-490a-aec3-453ba3af0e90.jpeg" alt="" width="225" height="300" class="alignnone size-full wp-image-364" /></a></p>
<p><a href="http://boerhaus.com/blog/wp-content/uploads/2009/05/p-1600-1200-9e4c45d7-b71d-41bc-b4cb-06856f36dd63.jpeg" ><img src="http://boerhaus.com/blog/wp-content/uploads/2009/05/p-1600-1200-9e4c45d7-b71d-41bc-b4cb-06856f36dd63.jpeg" alt="" width="225" height="300" class="alignnone size-full wp-image-364" /></a></p>
<p><a href="http://boerhaus.com/blog/wp-content/uploads/2009/05/p-1600-1200-2ade0d09-4e60-4f0a-847a-c40fb152edb1.jpeg" ><img src="http://boerhaus.com/blog/wp-content/uploads/2009/05/p-1600-1200-2ade0d09-4e60-4f0a-847a-c40fb152edb1.jpeg" alt="" width="225" height="300" class="alignnone size-full wp-image-364" /></a></p>
<p><a href="http://boerhaus.com/blog/wp-content/uploads/2009/05/p-1600-1200-1d2faf3d-b0b5-48be-911d-826948c90c73.jpeg" ><img src="http://boerhaus.com/blog/wp-content/uploads/2009/05/p-1600-1200-1d2faf3d-b0b5-48be-911d-826948c90c73.jpeg" alt="" width="225" height="300" class="alignnone size-full wp-image-364" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://boerhaus.com/blog/2009/05/covers-text-and-legibility/feed/</wfw:commentRss>
		</item>
		<item>
		<title>iPhone with RFID, a Marketers Dream</title>
		<link>http://boerhaus.com/blog/2009/04/iphone-with-rfid-a-marketers-dream/</link>
		<comments>http://boerhaus.com/blog/2009/04/iphone-with-rfid-a-marketers-dream/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 22:43:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[future]]></category>

		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://boerhaus.com/blog/?p=115</guid>
		<description><![CDATA[This is a pretty killer look at the possibilities of what could happen if RFID (Radio-frequency identification) where a feature added to a future iPhone.  The RFID-enabled iPod could be triggered to do functions when the vicinity of object giving off a signal.  
Imagine the marketing annoyances possibilities.


]]></description>
			<content:encoded><![CDATA[<p>This is a pretty killer look at the possibilities of what <em>could</em> happen if RFID (<a href="http://en.wikipedia.org/wiki/RFID" onclick="javascript:urchinTracker ('/outbound/article/en.wikipedia.org');">Radio-frequency identification</a>) where a feature added to a <em>future</em> iPhone.  The RFID-enabled iPod could be triggered to do functions when the vicinity of object giving off a signal.  </p>
<p>Imagine the marketing <span style="text-decoration: line-through;">annoyances</span> possibilities.</p>
<p><center><object width="450" height="253" data="http://vimeo.com/moogaloop.swf?clip_id=4147129&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=4147129&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /></object><br />
<a href="http://vimeo.com/4147129" onclick="javascript:urchinTracker ('/outbound/article/vimeo.com');"></a></center></p>
]]></content:encoded>
			<wfw:commentRss>http://boerhaus.com/blog/2009/04/iphone-with-rfid-a-marketers-dream/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Artist Widget Refreshed for US Tour Promo</title>
		<link>http://boerhaus.com/blog/2009/04/artist-widget-refreshed-for-us-tour-promo/</link>
		<comments>http://boerhaus.com/blog/2009/04/artist-widget-refreshed-for-us-tour-promo/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 19:47:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Design]]></category>

		<category><![CDATA[Flash]]></category>

		<category><![CDATA[Viral Web Promotions]]></category>

		<category><![CDATA[Hillsong London]]></category>

		<category><![CDATA[Music Marketing]]></category>

		<category><![CDATA[Tour]]></category>

		<category><![CDATA[Widget]]></category>

		<guid isPermaLink="false">http://boerhaus.com/blog/?p=108</guid>
		<description><![CDATA[We refreshed a widget done a few months back for a band with new graphics to promo an upcoming tour.  Killer thing is, the changes where automatically reflected in all existing copies of the widget on fan&#8217;s blogs and social media profiles with out having to re-embedding the code.  
We&#8217;re also able to [...]]]></description>
			<content:encoded><![CDATA[<p>We refreshed a widget done a few months back for a band with new graphics to promo an upcoming tour.  Killer thing is, the changes where automatically reflected in all existing copies of the widget on fan&#8217;s blogs and social media profiles with out having to re-embedding the code.  </p>
<p>We&#8217;re also able to track the widget&#8217;s popularity, page views, and spread.  Pretty killer, huh?</p>
<p>
<center><img style="visibility: hidden; width: 0px; height: 0px;" src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyMzg3ODU5NTU*OTYmcHQ9MTIzODc4NTk4NDA5NyZwPTQ3NjkyMSZkPVhRQk1WVmlmRFNyY3A4YVQmZz*xJnQ9Jm89MGU2YTcwYmZjOGVlNGFmYmIzNTJiMGQ3MmFjOGRkYTY=.gif" border="0" alt="" width="0" height="0" /><object width="348" height="347" data="http://farm.sproutbuilder.com/load/XQBMVVifDSrcp8aT.swf" type="application/x-shockwave-flash"><param name="id" value="spo_XQBMVVifDSrcp8aT" /><param name="wmode" value="transparent" /><param name="align" value="middle" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="quality" value="best" /><param name="src" value="http://farm.sproutbuilder.com/load/XQBMVVifDSrcp8aT.swf" /><param name="name" value="spe_XQBMVVifDSrcp8aT" /><param name="allowfullscreen" value="true" /></object></center></p>
]]></content:encoded>
			<wfw:commentRss>http://boerhaus.com/blog/2009/04/artist-widget-refreshed-for-us-tour-promo/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Artist iPhone App Launched</title>
		<link>http://boerhaus.com/blog/2009/03/artist-iphone-app-launched/</link>
		<comments>http://boerhaus.com/blog/2009/03/artist-iphone-app-launched/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 16:58:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://boerhaus.com/blog/?p=89</guid>
		<description><![CDATA[We&#8217;re so pumped! Today the Israel Houghton iPhone app that we&#8217;ve worked on with our client Integrity is finally available for free on the iTunes!  Check it out.
Thanks to Chris for the privilege of being a part of this.

 We&#8217;ve done a ton of stuff on this Israel Campaign.  We&#8217;ll post a comprehensive look [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;re so pumped! Today the Israel Houghton iPhone app that we&#8217;ve worked on with our client <a href="http://www.integritymusic.com/" onclick="javascript:urchinTracker ('/outbound/article/www.integritymusic.com');">Integrity</a> is finally available for free on the iTunes!  <a href="http://bit.ly/nziHO" onclick="javascript:urchinTracker ('/outbound/article/bit.ly');">Check it out</a>.</p>
<p>Thanks to <a href="http://digiscape.wordpress.com/" onclick="javascript:urchinTracker ('/outbound/article/digiscape.wordpress.com');">Chris</a> for the privilege of being a part of this.</p>
<p><center><img class="size-full wp-image-90" title="israelhoughtoniphoneapp" src="http://boerhaus.com/blog/wp-content/uploads/2009/03/israelhoughtoniphoneapp.jpg" alt="Isreal Houghton iPhone App Screen Shot" width="280" height="504" /></center></p>
<p> We&#8217;ve done a ton of stuff on this Israel Campaign.  We&#8217;ll post a comprehensive look at everything soon.  <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPreorder?id=305120523&amp;s=143441" onclick="javascript:urchinTracker ('/outbound/article/itunes.apple.com');">Album</a> drops March 24th&#8230;</p>
]]></content:encoded>
			<wfw:commentRss>http://boerhaus.com/blog/2009/03/artist-iphone-app-launched/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Artist Widget Featured on Sprout Widget Showcase</title>
		<link>http://boerhaus.com/blog/2009/03/artist-widget-featured-on-sprout-widget-showcase/</link>
		<comments>http://boerhaus.com/blog/2009/03/artist-widget-featured-on-sprout-widget-showcase/#comments</comments>
		<pubDate>Sat, 07 Mar 2009 02:24:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Killer Ideas]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Recognition]]></category>

		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://boerhaus.com/blog/?p=65</guid>
		<description><![CDATA[The below widget that we did for the Aritst Kari Jobe is being featured on Sprout Builder&#8217;s showcase Gallery!   These widgets can spread virally as fans and content providers embed the widget code in sites, blogs, Facebook profiles, and Myspace pages.  A pretty killer idea!  Other artist widget&#8217;s we&#8217;ve done can [...]]]></description>
			<content:encoded><![CDATA[<p>The below widget that we did for the Aritst Kari Jobe is being featured on Sprout Builder&#8217;s showcase <a href="http://sproutinc.com/products/builder/gallery/"title="Sprout Gallery Feature"  target="_blank" onclick="javascript:urchinTracker ('/outbound/article/sproutinc.com');">Gallery</a>!   These widgets can spread virally as fans and content providers embed the widget code in sites, blogs, Facebook profiles, and Myspace pages.  A pretty killer idea!  Other artist widget&#8217;s we&#8217;ve done can be seen <a href="http://www.integritymusic.com/ecard/israel/powerofone/"title="Israel Houghton Widget"  target="_blank" onclick="javascript:urchinTracker ('/outbound/article/www.integritymusic.com');">here</a>, <a href="http://www.integritymusic.com/ecard/hillsonglondon/"title="Hillsong London Widget"  target="_blank" onclick="javascript:urchinTracker ('/outbound/article/www.integritymusic.com');">here</a>, and <a href="http://www.integritymusic.com/ecard/freddy/widget"title="Freddy Rodriguez Widget"  target="_blank" onclick="javascript:urchinTracker ('/outbound/article/www.integritymusic.com');">here</a>.  </p>
<p><center><object width="320" height="400" data="http://farm.sproutbuilder.com/load/WQBR93r2EXeI_yR9.swf" type="application/x-shockwave-flash"><param name="id" value="playerLoader" /><param name="quality" value="best" /><param name="allowScriptAccess" value="always" /><param name="allowFullScreen" value="true" /><param name="wmode" value="transparent" /><param name="src" value="http://farm.sproutbuilder.com/load/WQBR93r2EXeI_yR9.swf" /><param name="name" value="playerLoader" /><param name="align" value="middle" /><param name="allowfullscreen" value="true" /></object><img style="visibility: hidden; width: 0px; height: 0px;" src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyMzU4NTYzNjAxNjMmcHQ9MTIzNTg1NjM2MzM2OCZwPTEyMDc*MSZkPVdRQlI5M3IyRVhlSV95UjkmZz*yJnQ9Jm89YzdkNjhjZDQxNGYwNGFiMjg4NjMyNWE5YzI*Yzc1MTE=.gif" border="0" alt="" width="0" height="0" /></center></p>
]]></content:encoded>
			<wfw:commentRss>http://boerhaus.com/blog/2009/03/artist-widget-featured-on-sprout-widget-showcase/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Client Boxes Complete</title>
		<link>http://boerhaus.com/blog/2008/08/client-boxes-complete/</link>
		<comments>http://boerhaus.com/blog/2008/08/client-boxes-complete/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 22:54:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Design]]></category>

		<category><![CDATA[Killer Ideas]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://boerhaus.com/blog/?p=57</guid>
		<description><![CDATA[We&#8217;ve been working for a few months on a luxury presentation package/experience for a client.  We just picked these up from a local manufacturer.  We&#8217;re so pumped about  how they turned out!

 
]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve been working for a few months on a luxury presentation package/experience for a client.  We just picked these up from a local manufacturer.  We&#8217;re so pumped about  how they turned out!</p>
<p><a href="http://boerhaus.com/blog/wp-content/uploads/2008/08/box2.jpg" ><img class="aligncenter size-full wp-image-60" title="Custom Client Box" src="http://boerhaus.com/blog/wp-content/uploads/2008/08/box2.jpg" alt="" width="475" height="310" /></a></p>
<p style="text-align: center;"> </p>
]]></content:encoded>
			<wfw:commentRss>http://boerhaus.com/blog/2008/08/client-boxes-complete/feed/</wfw:commentRss>
		</item>
		<item>
		<title>One small step</title>
		<link>http://boerhaus.com/blog/2008/07/one-small-step/</link>
		<comments>http://boerhaus.com/blog/2008/07/one-small-step/#comments</comments>
		<pubDate>Wed, 23 Jul 2008 19:50:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://boerhaus.com/blog/?p=56</guid>
		<description><![CDATA[Im writing and posting this from my iPhone using the new Wordpress iPhone app.  Pretty killer.
]]></description>
			<content:encoded><![CDATA[<p>Im writing and posting this from my iPhone using the new Wordpress iPhone app.  Pretty killer.</p>
]]></content:encoded>
			<wfw:commentRss>http://boerhaus.com/blog/2008/07/one-small-step/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Architect Mies Work Featured in New Batman</title>
		<link>http://boerhaus.com/blog/2008/07/architect-mies-buildings-featured-in-new-batman/</link>
		<comments>http://boerhaus.com/blog/2008/07/architect-mies-buildings-featured-in-new-batman/#comments</comments>
		<pubDate>Mon, 21 Jul 2008 22:44:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Design]]></category>

		<category><![CDATA[Bauhaus]]></category>

		<guid isPermaLink="false">http://boerhaus.com/blog/?p=52</guid>
		<description><![CDATA[
I saw Batman this weekend and was excited to spot quite a few Mies van der Rohe designed buildings used as locations.  His modern, beautiful, simple, and open work where sprinkled though out &#8220;Gotham.&#8221;  
According to Kampra, two buildings designed by Mies where used in the filming.  The IBM Building was the site of the Wayne Enterprises Boardroom, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/geoffhoffman/475971715/" onclick="javascript:urchinTracker ('/outbound/article/www.flickr.com');"><img class="aligncenter size-full wp-image-54" title="IBM Building" src="http://boerhaus.com/blog/wp-content/uploads/2008/07/2203727181_f68ff4fe9b1.jpg" alt="" width="475" height="316" /></a><br />
I saw Batman this weekend and was excited to spot quite a few <a href="http://en.wikipedia.org/wiki/Ludwig_Mies_van_der_Rohe" target="_blank" onclick="javascript:urchinTracker ('/outbound/article/en.wikipedia.org');">Mies</a> van der Rohe designed buildings used as locations.  His modern, beautiful, simple, and open work where sprinkled though out &#8220;Gotham.&#8221;  </p>
<p>According to <a href="http://www.kampra.com/2008/07/batman-the-dark-knight-production-notes/" target="_blank" onclick="javascript:urchinTracker ('/outbound/article/www.kampra.com');">Kampra</a>, two buildings designed by Mies where used in the filming.  The<a href="http://www.flickr.com/search/?s=int&amp;q=IBM+building+Chicago+Mies&amp;m=text" target="_blank" onclick="javascript:urchinTracker ('/outbound/article/www.flickr.com');"> IBM Building</a> was the site of the Wayne Enterprises Boardroom, Harvey Dent’s office, the Mayor’s office and the Police Commissioner’s office, while the lobby of One Illinois Plaza became the main living area of Bruce Wayne’s new penthouse.</p>
<p>Now you know&#8230; </p>
]]></content:encoded>
			<wfw:commentRss>http://boerhaus.com/blog/2008/07/architect-mies-buildings-featured-in-new-batman/feed/</wfw:commentRss>
		</item>
		<item>
		<title>&#8220;Bold ID&#8221; Desk customization launch</title>
		<link>http://boerhaus.com/blog/2008/06/bold-id-desk-customization-launch/</link>
		<comments>http://boerhaus.com/blog/2008/06/bold-id-desk-customization-launch/#comments</comments>
		<pubDate>Mon, 16 Jun 2008 21:21:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://boerhaus.com/blog/?p=50</guid>
		<description><![CDATA[The BoldCompanies hired us to build a customizable desk &#8220;Configurator.&#8221;  It allow the user to build and order a custom front reception desk area for there office.  We launched last week in time for the NEOCon convention.  Test drive it 

]]></description>
			<content:encoded><![CDATA[<p>The <a href="http://boldfurniture.com/"title="Bold Companies"  target="_blank" onclick="javascript:urchinTracker ('/outbound/article/boldfurniture.com');">BoldCompanies</a> hired us to build a customizable desk &#8220;<a href="http://boldfurniture.com/configurator.html"title="Configurator"  target="_blank" onclick="javascript:urchinTracker ('/outbound/article/boldfurniture.com');">Configurator</a>.&#8221;  It allow the user to build and order a custom front reception desk area for there office.  We launched last week in time for the <a href="http://www.neocon.com/"title="Neocon"  target="_blank" onclick="javascript:urchinTracker ('/outbound/article/www.neocon.com');">NEOCon</a> convention.  Test drive <a href="http://boldfurniture.com/configurator.html"title="it"  target="_blank" onclick="javascript:urchinTracker ('/outbound/article/boldfurniture.com');">it</a> </p>
<p><a href="http://boerhaus.com/blog/wp-content/uploads/2008/06/bold475.jpg" ><img class="aligncenter size-full wp-image-51" title="bold475" src="http://boerhaus.com/blog/wp-content/uploads/2008/06/bold475.jpg" alt="" width="475" height="234" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://boerhaus.com/blog/2008/06/bold-id-desk-customization-launch/feed/</wfw:commentRss>
		</item>
		<item>
		<title>King and Queen</title>
		<link>http://boerhaus.com/blog/2008/06/king-and-queen/</link>
		<comments>http://boerhaus.com/blog/2008/06/king-and-queen/#comments</comments>
		<pubDate>Mon, 16 Jun 2008 16:38:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://boerhaus.com/blog/?p=49</guid>
		<description><![CDATA[Content is King&#8230;. but Marketing is Queen and we know who rules the house!
]]></description>
			<content:encoded><![CDATA[<p>Content is King&#8230;. but Marketing is Queen and we know who rules the house!</p>
]]></content:encoded>
			<wfw:commentRss>http://boerhaus.com/blog/2008/06/king-and-queen/feed/</wfw:commentRss>
		</item>
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